Elevate Your Look

In the dynamic world of advertising and commercial productions, the significance of hair
and makeup cannot be overstated. Whether it's a high-profile photoshoot, a television
commercial, or a cinematic masterpiece, the right hair and makeup play a pivotal role in
bringing a brand’s vision to life and capturing the audience’s attention. Here at Beauty
on Location Studio, our artists have been trained and are experienced in working in
corporate, fashion, and commercial settings, ensuring impeccable results tailored to
your needs.

Crafting the Look: Precision and Vision

Commercial hair and makeup artists are masters of their craft, blending artistry with
technical expertise to create looks that resonate with the target audience. Every detail
matters, from the flawless complexion to the perfect hairstyle. We work closely with
photographers, directors, and stylists to ensure that the overall aesthetic aligns
seamlessly with the brand's identity and message.

Understanding Brand Identity

One of the key responsibilities of a commercial hair and makeup artist is to understand the
essence of the brand they're working with. Whether it's a luxury fashion label, a lifestyle brand,
or a tech company, each brand has its own unique identity and values. The hair and makeup
should reflect these characteristics, helping to reinforce the brand's image and connect with its
audience on a deeper level.

Adapting to Different Mediums

Another challenge that commercial hair and makeup artists face is adapting their techniques to
different mediums. What works for a print ad may not necessarily translate well to a television
commercial or a digital campaign. Lighting, camera angles, and even screen resolution can all
impact how the hair and makeup appear on screen. Therefore, it's essential for artists to stay
updated on the latest trends and technologies to ensure that their work looks flawless across all


Embracing Diversity and Inclusivity

In recent years, there has been a growing demand for diversity and inclusivity in advertising, and
rightfully so. Consumers want to see themselves represented in the media, and brands are
increasingly recognizing the importance of embracing diversity in their campaigns. Commercial
hair and makeup artists play a crucial role in this movement, celebrating the beauty of people
from all walks of life and ensuring that everyone feels seen and represented.


The Power of Collaboration

Ultimately, the success of any commercial production relies on effective collaboration between
all members of the creative team. From the concept stage to the final edit, each person brings
their own unique perspective and expertise to the table, working together to bring the brand's
vision to life. By fostering an environment of creativity, communication, and mutual respect,
commercial hair and makeup artists can help elevate the overall quality of the production and
create truly impactful work that resonates with audiences around the world.

In conclusion, commercial hair and makeup is much more than just applying lipstick and styling
hair. It’s about understanding the brand, connecting with the audience, and collaborating with a
team of talented individuals to create something truly special. At Beauty on Location Studio, we
absolutely love adding our part to your amazing production.

Liz Gonzalez-Lara, Owner & Founder